The Power of Our Lead Generating Branded Bar

Passive lead generation for HUGE gains


Right now tens of thousands of Americans are involved in the residential real estate process. There is essentially limitless opportunities for realtors to find new business.

It is the digital age and it’s essential to take advantage of the Internet and social marketing if you want to bring in as many clients as possible. Social media sites like Facebook, Twitter and LinkedIn, with their sharing and viral capabilities, are awesome resources for finding new clients and buyers for properties you already have listed.

If you are trying to harness your social media to drive up business, one of the most effective tools you can take advantage of is a lead generating branded bar. A lead generating bar allows you to display a personalized, targeted advertising bar at the top of any web page accessed via your social media sites, and it offers a slew of benefits for both you and potential clients.

The Benefits of Lead Generation

It goes without saying, generating leads is one of the most important steps in sales. Lead generation allows you to collect crucial information about potential customers and then use that information to make more persuasive sales. Using a branded bar to generate leads is a great choice because it collects information about people who already have an interest in the value of their home or may be considering the selling process.

According to a study done by the Hinge Research Institute, people who generate at least 60 percent of their leads online end up twice as profitable as those who make less than 20 percent of their sales leads online. Additionally, research has shown that using lead generation for marketing reduces marketing costs by about 62 percent per lead. So, it makes sense to use a branded bar as part of your marketing strategy. After all, who doesn’t want to spend less and make more during the process of selling real estate?

The Value of Time-Saving Tech

If you’re a real estate professional, you’ve probably realized the incomparable value of your time. Of course, generating passive leads is one of your most critical marketing steps — but who actually has time in their busy schedule to fit that kind of stuff in? A branded bar can take do that work for you, since it appears with your picture and name at the top of any page accessed via your social media pages. This automates the process of connecting with a potential customer — which saves you both time and energy, so you can focus on other important things, like showing properties and connecting with interested buyers in person.

The Importance of Social Marketing

Today, if you want to do well in real estate, you must rely on the Internet  have the widest reach and find the largest number of potential buyers and sellers for homes. Social media channels make sharing information easy, since your posts can not only easily reach your social media connections, but also their connections, and their connections’ connections. The most glorious part of social media is that it is FREE, which means it can ultimately help you cut down on overall marketing costs. Social media is the key for building your own brand or persona.

If you’re looking to generate passive leads, save time, and build your brand, consider utilizing a branded bar. The bar can help tie together your social media marketing strategy, offering customers the chance to buy or sell with you, so you never miss another potential client opportunity again without lifting a finger.

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