3 Secrets To Really Stand Out From The Competition
Don't be afraid to show off a little.
Standing out from the crowd is a critical part of any business.
Think of it yourself. How many different commercials do you see for a soda? Which ones do you actually end up buying? The ones that stand out in your mind. The exact same strategy applies to real estate. Don’t for one minute think that you’re the only agent contacting a prospect, especially in a busy market. If you want the sale, you’ll have to stand out from the competition.
Show off what you have to offer.
The only way to really stand out from the competition is to show that you have more to offer than any of your competitors. The difficult part of this is finding out just what exactly those things are. Real estate coach Tom Ferry breaks down 3 simple things you can do that your competition certainly isn’t doing. Here’s what to do if you want to secure the prospect:
- Tell the truth about moving
- Offer more services for the same fee
- Create a story for your brand – become buzzworthy
If you can do all three, the results will speak for themselves!