Whether we want to admit it or not, humans generally tend to make choices with their eyes.

So in order to cater to that instinct, building a brand with strong visuals is absolutely critical to your company’s success. Whether you’re a realtor, broker or selling kitchen supplies, it’s your visual representation that makes a truly lasting impression on customers.

Show them what they want to see.

Natasha Case, co-founder of ice cream brand Coolhaus, breaks down 4 key points to building a brand that gets people’s attention.

• Make it easy to understand
• Customers don’t have all day to study your brand
• Display key details and colors
• Show them your brand is aligned with their beliefs.

Show your customers you’re the one for the job.

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nigel

September 21 2017