Facebook is an incredibly powerful digital tool and has emerged as a key player in the marketing campaigns of businesses across the globe. According to the Huffington Post, research indicates that 80% of social media users actively choose to engage with brands on Facebook.

Yet sometimes the rewards of spending hours on end promoting your business online just don’t seem to correspond with level of interest that your efforts are generating.
If you’re fed up with Facebook, let us help you recapture your social media mojo as we take a look at some of the most effective things you can do to increase your return on investment and double your page likes in just 10 minutes a day! Read on for our top tips…

1. Connect

Reach out to Facebook admins who target a similar demographic to you and try to negotiate a mutually beneficial promotion strategy. For example a partnership with a domestic cleaning company promotes their business to your followers as an option for pre-sale house cleans while your business is promoted as a recommended realtor for any of their customers thinking of buying or selling. You can also connect with your existing contacts and prompt your email subscribers to like your page by sending out call to action invitations complete with easy to follow links.

2. Share

A study conducted by the New York Times indicated that 49% of social media users share content that allows them to openly express what they care about. If you can identify what your customers care about and consequently turn this into Facebook posts the response will be huge! Content can be anything from relevant photos of new properties to useful news and article links to the current housing trends. If a follower deems it relevant enough to repost or share with their network your business instantly receives a huge amount of what is essentially free advertising.

3. Get active

A key part of implementing a successful social media campaign is to actually log in and actively use your account. Start commenting on other pages that your target audience are active on. This is a guaranteed way to generate new likes.

Posting photos and tagging your customers in them is another highly effective way of ensuring your posts reaches a much wider audience. For example a tagged photo of a happy couple standing in front of their ‘sold’ sign is going to reach your followers and the extended network of the two people you have tagged.

Offering followers discounts and special offers in return for likes is another great way to drum up interest in your business and makes customers feel like they are on the receiving end of something beneficial to them.

4. Use Facebook and Twitter simultaneously

Change your settings so your Facebook posts are automatically retweeted through your Twitter account. This is an excellent way to simultaneously get your message out there and ensure that no one misses the update without you having to spend an extra second on social media.

5. Hold a Facebook competition

Using tools such as Facebook contest apps are an easy, fun and inexpensive way to promote your business and engage with your followers. Just make sure you configure the app settings to require a ‘like’ prior to entering the competition! Popular prize categories include gift vouchers, discounts, technology gifts, music tickets and entertainment coupons.

6. Make the most of Facebook advertising

According to recent research, a huge 96% of small business owners maintain that social media is a highly effective marketing tool. Facebook’s new targeting feature lets you utilise the platform more effectively than ever, allowing you to select the specific demographic you want to reach and target them accordingly.

Sponsored stories are a fantastic tool, letting you advertise to the friends of your followers who are more than likely going to be of a similar demographic. You can also upload your email subscriber database and target members in your online campaign. Both can be set up in a matter of minutes and with a number of automated features, can be easily managed without eating into hours of your day.

7. Advertise online AND offline

While online promotion though Facebook itself is highly effective, offline promotion is just as important. Placing signs in your window and including Facebook information on marketing materials such as flyers, posters, business cards and media kits will let people know that your business is active on Facebook. Adding links to your Facebook page from other online sources is also useful and gives people an instant way of landing on your page.

Wrapping it All Up

The growth of your online presence and expansion of your social media audience has huge advertising potential for your business. Following these simple steps and spending just 10 minutes a day actively using your Facebook business account has the potential to double your Facebook Fanpage likes. Now that’s a good return on investment!

Have you already got the following but finding yourself unable to manage consistent updates? If so, it’s time to call in CityBlast! As often as you choose we will create stellar content to transform your Facebook page into the place to be online. We excel in creating engaging, high-profile posts that your friends and customers will love, helping to turn a flagging page into a incredibly popular, hard working business tool. Click HERE to start your 14-day FREE trial today.

• Share

grace

April 1 2014