CityBlast Experiences EXPLOSIVE 43% Growth In Engagement On Facebook
Did you notice a massive spike?
You may have noticed a massive spike in your clicks, likes and shares this week on Facebook. No, we aren’t fudging the numbers. No, we didn’t change anything. We’re just delivering the same awesome content that we always have.
So what’s changed?
Well it turns out that Facebook has changed their newsfeed algorithm and they’re now “putting a greater emphasis on content quality.” Yes, we all enjoy those funny memes or cute cat photos, but how much value does it really add to your life? Facebook isn’t removing these photos by any means; they are just giving more credit to the links that provide more engagement from Facebook users. According to Facebook “surveys show that on average people prefer links to high quality articles about current events, their favorite sports team or shared interests, to the latest meme,” says Facebook software engineer Varun Kacholia. As our Experts know CONTENT IS KING and quality content is now a major focus in Facebook’s News Feed algorithm.
“ We don’t really think about it that much in terms of promoting and demoting certain kinds of content. The way we think about it is that we’re doing a better job of identifying value.” – Lars Backstrom – Facebook News Feed Manager
What does that all mean?
Well, Facebook is rewarding CityBlast because the content we produce on your behalf is exactly what they want. Facebook is finally rewarding the hard working social media managers who take the time and effort to provide their communities with information that enriches their lives.
For social media managers, or those who manage their own social media presence, this means that it is more important to focus on curating high quality content. It’s also important to note that it’s not a good strategy to only focus 100% of your attentions on posting links. Facebook, just like the Google Panda update, will eventually catch onto this kind of un-genuine marketing tactic. Lucky for us our Experts have already been providing the high quality content Facebook is now seeking.
Now, more than ever, you need to stick with CityBlast… because as the old saying goes… the proof is in the pudding! If you haven’t yet been hooked up with one of our Experts don’t wait for the next Facebook update… sign up today.