It’s impossible to create a great content marketing strategy without investing properly in your campaign.

Yes, you can write and research your own content to make for some engaging reads for your customers, but what’s the use if you’re not putting the right resources with it to grow that audience? There’s a difference between being cost-effect and being cheap. The best marketers in the world know how to budget their marketing properly getting the most out of your efforts.

The real key is to find the balance between saving money and great content quality.

There are a number of ways you can get creative with your efforts to take your marketing to the next level. Entrepreneur.com shares 7 easy and inventive budget-friendly marketing hacks that you can help you up your content game and reach more people with your insights. Some of their key tips are:

1. Re-use old content
2. Reimagine your content in new mediums
3. Create a monthly series
4. Crowdsource your content

Number 2 can be very helpful!

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nigel

May 17 2018