6 Reasons Why a Lack of Social Media Consistency is RUINING Your Business
Consistency = trust.
If your Social Media Marketing campaign is suffering from inconsistency you have a MAJOR flaw in your strategy that is LOSING you hundreds of thousands of dollars EVERY year.
People spend 3x more time on Facebook than any other website in the world and now, more than ever, cultivating a professional image on Facebook, Twitter and LinkedIn is an absolute necessity of professional real estate life.
We have 6 irrefutable reasons why you need to focus on keeping your social media marketing consistent:
1. Consistency Builds Trust
In today’s age your customers have access to copious amounts of information at their fingertips. They can easily look up brands, reputation and online presence, which now are determining purchase factors. When they are looking to purchase property they want to find a brand or individual that they can trust. Customers are demanding more transparency and accountability from brands and individuals so gaining their trust is much harder nowadays. Therefore, when you post regularly your audience knows what they can expect and when they can expect it from you.
“Publishing consistently makes you reliable, and that makes you someone that your readers will trust.” – Today Made
2. Repetition Is Memorable
Think about some of your favorite brands. What comes to mind? Whatever that image is, you are picturing it because they executed repetition marketing. When you’re scrolling through post after post you probably only actively engage with a few of them, but we bet it’s the posts from brands that have provided you with social media consistency. They have created a memorable brand image and reputation in your mind.
There are many ways becoming memorable can be done in a big, attention grabbing way. Yet, this can be challenging and sometimes you only gain a fleeting amount of exposure. On the other hand, being consistent with your marketing is as simple as building systems that ensure everything is implemented efficiently, in line with your brand, and on time.
“You need to consistently repeat your message for it to be memorable.” – Jeff Korhan
3. Consistency Demonstrates Professionalism
Just by being active on your social media accounts shows that you understand where your target audience is and how to communicate with them. Posting consistently takes that engagement to the next level by sending a clear message to current and potential clients that you will follow through with your commitments irrespective of what is going on in your life. It proves your commitment to them even though your to do list is probably a mile long on any given day as a real estate agent.
“Consistency doesn’t have to equal boring. It simply means you have a consistent representation of who you are, what you do and how you portray it to the world.” – Social Media Today
4. Consistency Will Increase Your Reach
It doesn’t take a rocket scientist to understand that the more content you publish, the more visits you will receive. What’s EVEN BETTER: The longer you do it, the more people will tune in. As your audience begins to understand what they can expect from you they will come looking for information from your brand first. In turn, this will lead to more shares, likes & comments which we know increases your reach.
“The overall number of people reached is much, much higher when it’s done with a sound steady strategy.” – Soshable
5. Consistency Leads To Authority
Inbound Marketing allows you to establish yourself as a subject matter expert. It is important to keep in mind that the term “expert” doesn’t mean you know more about something than anyone else. Rather, it simply means that you know more about a subject than the average person. This means that others will turn to you for advice and counsel. When it comes to the BIGGEST PURCHASE DECISION in someone’s life, you want to be perceived as the ultimate authority. Full stop.
6. Consistency And Correct Timing Are Everything
You know there are people on Facebook, Twitter and LinkedIn who are either buying or selling a house OR are thinking about buying or selling a house soon. The only problem? You are missing one major piece of the puzzle. Want to know what it is?
No matter what else you know, often, the missing piece is knowing WHEN they will actually make a purchase.
People search for information and solutions in many different ways and on many different time tables. Some will buy immediately; some may take a year or more. The key to solving this dilemma is consistent and repeated contact.
Check out this great publishing schedule template from Hubspot.
Being consistent and gaining audience trust takes time and effort every single day. This area is easily shuffled to the side, but that can lead to a huge loss in profits for your business. That’s where we come in! If you don’t have the time to be updating your social media consistently then we can help you out. Try out our 14 day free trial and start becoming the “go to” real estate agent.