5 Ways To Increase Facebook Engagement

Improve your ROI by 54% by using Social Media Marketing for your Real Estate business.


Are you using social media to effectively expand your online marketing efforts and convert these into real estate sales? According to a recent IBM study, social voice increases marketing effectiveness by up to 54%, and a 10% lift in a social voice can result in a sales lift of up to 1.5%.

Sounds good, but how do you do it? People use Facebook to connect and find information (did you know that 70 billion pieces of content are shared each month on Facebook?) so if you really want to engage with them via this particular platform then forget pitching and ads. Here are the top 5 ways you can increase your engagement on Facebook, and most social media, and in the process get people to hear what you have to say.

Here are the top 5 ways you can increase your engagement on Facebook, and most social media, and in the process get people to hear what you have to say.

1. Be Visual

A lot of recent studies have showed that Facebook’s changes to the display of photo posts gets more engagement from users – photos are now bigger and have more prominence in news feeds. Use this to your advantage by posting high-quality images of homes, interiors and your city to engage with your audience and inspire them. After all, a picture speaks a thousand words.

“A new study from EdgeRank Checker shows that the new link images format that the social network company rolled out in September, have generated more than 69 percent more clicks than the previous format, where the image was just a thumbnail.” – The Next Web

2. Be Interactive

Your customers want to be heard, and asking questions lets them do just that in the form of comments. Ask your Facebook audience relevant questions that allow them to share thoughts on everything from design, location or market predictions.

3. Be Inspiring

Quotes are a good way to connect with your online audiences by engaging their empathy or experiences. On Facebook this is even easier to achieve thanks to the like button – people can easily agree with you and the more likes, the more chances your quote will appear on news feeds. Quotes may seem cheesy but they create connections and engagement.

4. Be The Expert

People are more likely to engage with you on social networks, including Facebook, if they can get a sense that you have mastery of your field. For real estate agents this translates into very simple efforts: share the latest stats and figures for your particular real estate market. This can help people understand about when it’s best to buy or sell, where to invest or more simply keep abreast of the market. Showing off your expertise is a sure way to generate leads from your Facebook audience.

5. Be Funny

Being funny on social networks is a good way to vary your updates and interact with your audience differently. In this sense, Facebook can be seen as just a modern day way to entertain friends or in this case your audience – though make sure you don’t take it too far! Use Google to find funny real estate-related jokes to share with your audience (including image based jokes, see point 1 above), or even better find a relevant Facebook page and share some of its content with your own audience.

Applying these five simple guidelines to your Facebook and social media updates consistently will help you build your online engagement with clicks, likes, shares and comments.

Want to get on board but not sure if you can dedicate the time to put things into action regularly? CityBlast allows you to update engaging content to your profiles on a consistent basis without having to lift a finger. Sign up for a free 14 day trial now.

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