10 Reasons Why You Gain Authority Faster with Social Media

Earn more with this quick money making strategy.


Building an authority blog or website takes time and effort that most busy real estate agents just don’t have. Nevermind the technical expertise that’s involved too. What you may not realize is that there is an easier and faster way to build your authority online sitting right in front of you.

Using your social media accounts to develop your authority rather than blogging will help you see results 10 times faster. A bit further down this post, we will share an example of a well known ex-blogger who has made the switch to social-only and is now extremely successful with social media content exclusively. It’s quite a thing to see.

Before we get there though, here are 10 reasons as to why social media is better and faster than blogging to build online authority:

1. You already have friends and followers on social media (Facebook, Twitter and LinkedIn)

One of the reasons that you can start to build an audience quickly with social media is the fact that – assuming you are like the majority of us who already have social media accounts – you already have at least some semblance of a network to start sharing your message through. You’ll be surprised at how quickly your network can grow from just a few connections.

And if you don’t have any profiles currently in place? No problem. Think of all the thousands of people you have been in contact with through email over the course of your professional life. After you set up a social media profile for the first time, you can instantly search to see if any of your past email contacts are already using that particular platform. If you have a well used email account, you could conceivably start a healthy social network instantly.

2. Social media authority building is less disruptive to others

Here’s an important one. It’s very easy to engage with your target audience on various social networks without appearing too intrusive. People will only see your (non paid for) updates and posts if they have chosen to follow you – they’ve already made the decision to keep a look out for your news. However, if you were to invest in a display advertising campaign to promote your site or blog you would effectively be interrupting web users as they read through their favorite sites across the web.

Plus, it’s worth saying that you can expect to enjoy a far better response from an audience that actively wants to hear your message over one that largely does not.

3. Writing blog posts and building a website takes time, social media updates take minutes if not seconds

One of the best things about social media is that it’s super-quick and easy to update your audience as to what’s happening right now in your business. For example, if you only engage with your audience through a blog it would take a lot of time to write up your blog post and then start promoting it. A Tweet, for example, would take just a fraction of the time.

Also, it just might be the the case that not everything you have to say will even justify a full blog post – sometimes (most of the time?) short and sweet is all you need to get your message across. Social networks are built exactly for that.

4. To maintain a blog effectively takes time and technical expertise, the upkeep of social media accounts does not

One of the most attractive things about running social media accounts is that they don’t require any technical expertise to maintain – and we mean zero. If you are able to write an email then it’s safe to say that you will be more than comfortable in using platforms like Facebook, Twitter and Google+.

However, if you decide to maintain a blog on the other hand, you have to think about layout, design, SEO, conversion optimization, freshness – the list goes on and it can be very time consuming. With social media, once you’ve put your initial profile together you’re done – all you need to do from that point on is post short, relevant and useful posts to keep your audience engaged.

5. Learning HTML isn’t easy

How easy did you find it to learn a foreign language in school? If you’re like most of us you would have found it pretty difficult to start with – learning the language of the web is no different. Granted you don’t have to be an expert in HTML to set up a blog for your business, but anyone who has blogged for any length of time will tell you that there are going to be times when you just have to mess around with code.

With social media you never have to – it’s as simple as typing up an IM message and hitting send. No code, no mess and no stress.

6. A blog needs SEO to manage organic traffic, social media platforms already have SEO built in

Now this point can’t be stressed enough – if you plan on building a blog and then using SEO as your main traffic source, you should also plan on it taking a long, long time to take off in the way you hope. It’s not uncommon for blogs to take 18-24 months to really build up a strong presence in the search engines, whereas social media profiles are already off to a great start with ‘out-of-the-box’ SEO in place.

For example, Google+ Pages are already expertly optimised for great search presence – there’s no need for you to worry about title tags, description tags, URL structure or even getting your blog posts indexed in the first place – it’s all taken care of for you. If you’re looking for more information on this, here’s a great post from Moz.

7. Social media platforms are built for a two-way conversation and customer engagement

A cornerstone of building authority in any niche is that you have to gain the trust of your target audience. In the real world, one way you can do this is to listen to, understand and then help with the needs of the people around you. Clearly, communication is an extremely important part of this.

The great thing about social networks are they they are built from the ground up with this in mind – they are explicitly designed to facilitate effortless communication. And with billions of people already on these platforms, you’ll be able to start that communication off much quicker than if you relied on doing so through your own blog community (which would take years for you to develop properly).

8. Social media platforms are designed for ease of sharing

Clearly, the clue is in the title here – social networks are designed from the ground up to connect people, businesses, ideas and content. Want to let the your audience know about a new property your have available? Tell them via Twitter and watch as your message is amplified through your audiences own networks.

Also, a great picture can go a long way on social media – remember this the next time you have a stunning property available on your books.

9. RSS is no longer king, people now prefer to add people on social media to follow information

Back in the day when blogging was essential for building an engaged audience, an excellent tool to help keep this audience engaged was the RSS feed. However, nowadays the vast majority of people prefer to use social media accounts to keep up to date with brands and RSS Readers are largely underused. In fact, even Google shut down its own Google Reader service earlier in the year because of the fact that not many people were using it. 

Therefore, if most people prefer to use social follow buttons than RSS feeds to keep updated, doesn’t it make sense that you should be where the crowd is?

10 -You can still curate your content. Referencing other material on social media is not only okay, it’s encouraged

One of the great things about about social media is that the updates don’t have to be all of your own content all of the time. In fact, it’s encouraged to operate in a way that doesn’t push self-generated content all of the time. Instead, you can helpfully share content from other sources that will be just as useful and as relevant to your audience.

For example, you could share information from an industry related site that provides tips on renovating a new home – this is useful to your audience and therefore provides added value to your network without taking away from your core business. This kind of strategy also takes away the pressure of having to create unique content all of the time, as you would have to do with a blog.

What’s The Takeaway?

The basic message here is that creating and maintaining an authority blog requires not only a huge amount of effort but a substantial amount of time as well. Social media allows you to create an online authority quickly and easily and make it as (if not more ) effective than blogging.

This is a viable option and one that is already being taken up by experts. Take Brian Elgan for example – he only uses social media accounts to engage with his audience (primarily Google+, although he is also active on Facebook and Twitter). After being a successful tech blogger for a decade, he made the switch to social media only. A very brave move, but one that is paying off for him now. If you want to see a perfect example of great authority being built as well as content being created and shared on social media, you should take a look at his profile now.

Still With Us? Great – We’d Like To Make You An Offer

If updating your social media regularly is still too much to add to your plate, why not consider trying out Cityblast’s free 14-day social media management trial? Our team of social experts will help you keep your social media authority up-to-date on the regular, without you lifting a finger.

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