You Can Be A Mobile Expert. All You Need Is This Article
Your target audience now consumes the majority of its digital media on mobile devices.
According to recent ComScore report, people now consume the majority of their digital media on mobile devices. AdAge reports that the average adult now spends 141 minutes per day on mobile devices. The members of your target audience spend more of time looking at phones and tablets than they do looking at computers. You can no longer afford to ignore mobile devices.
The good news is that social media is perfectly suited to reaching mobile audiences and will allow you to take your business to the next level. Here’s everything you need to know:
1. Social Media Dominates Mobile Devices
If you want to reach mobile audiences – and you most definitely should – social media is the way to go. According to ComScore’s Andre Lipsman, Facebook “accounts for 24% of all mobile time spent.” You read that correctly: one in four minutes your potential clients spend on mobile devices are spent on Facebook. As the marketer and author Jeniffer Thompson notes, “you want to go where your audience is.” This means that you MUST use social media
2. Mobile Audiences Engage More
Your goal in social media marketing is to share content that starts conversations that eventually turn into client-realtor relationships. Engagement is the holy grail of inbound marketing. And here’s the good news: studies conducted by Forrester Research found that consumers are more likely to engage with businesses on mobile devices. Amongst surveyed users, “49% of those using a tablet and 46% using a smartphone “like” something a company posted at least once a week vs. 37% of those that do so with PCs.” If you want to experience these amazing engagement rates, it’s imperative that you make the most out of social media.
3. Optimize Your Posts For Mobile Audiences
When it comes to engagement, not all social media posts are created equal. As we’ve written about before, visual content produces superior engagement rates. This effect is even more pronounced on mobile devices, notes The Hub’s Omar Akhtar:
“Larger, visually appealing images are not only more likely to display in users’ News Feeds, they are also more likely to be clicked on while they are scrolling through on mobile.”
It is imperative that you use visuals in all your social media posts.CityBlast content is visual and designed to maximize engagement on all devices.
4. Social Media Localizes Your Business
One of social media’s biggest benefits is that it allows you to localize your business. Entering your business’s address and hours makes it easy for prospective customers to find you online. According to research by Search Engine Watch, the majority of searches for local businesses take place from mobile devices. Social media lets you take advantage of local search functionalities. For instance, Facebook’s Local Search function lets mobile users look for businesses near them. If you’re not active on social media, you’re missing out on these high-value local searches.
5. Potential Customers Want To Know You’re Mobile Savvy
The National Association of Realtors has found that the most important quality potential clients look for in a realtor is the ability to market their home. If you want to convince potential clients that you are the agent for them, you need to prove that you are mobile savvy. The reason for this, as discussed in Realtor Mag, is that “mobile marketing can be useful to buyers in several phases of the buying process.” Sharing useful content that displays well on mobile devices will prove to your potential customers that you can reach mobile audiences. Conveniently, this is exactly the sort of content CityBlast’s social experts produce.
Wrapping It All Up
The intricacies of mobile marketing scare many businesses away from the devices that their target audience uses most. The good news is that social media allows you to reach mobile audiences, maximize engagement, localize your business, and prove that you are an effective marketer.
Now that you know how big of an edge social media can give you, why don’t you get in touch with one of the real estate Social Media Experts at CityBlast? Our specialists will ensure that your Facebook, Twitter, and LinkedIn accounts are regularly updated with engaging content. Click here to get started on your free 14-day trial NOW!