STOP Talking About Yourself
Learn How ‘You’ Not ‘Me’, Value-Added Content Gets You More Leads. Period
The Power of “You” vs. “Me”
Sure, it’s easy to tell everyone how great you are, but providing news and articles that are geared towards the customer, instead of yourself, will grab people’s attention and still make you look like the confident, expert professional you are. Content that is truly intended to educate and help your customers is far more attractive to readers versus constantly reading about how you were the #1 agent in your office last quarter – again.
In other words, if you create content that is always just about you, and how you are the best option when it comes to real estate, soon enough no one will want to visit your site. But tell them something important and interesting, and do so on a consistent basis, and soon you will have yourself a captive audience.
Focus on issues and questions that are on people’s minds. For example, what’s the housing market like right now? Is it a good time to buy or sell? If you become a consistent online source for this information, customers are going to call you when they need help with their next purchase or sale.
This is what we call ‘inbound marketing, where customers come to you rather than you going out to find them. And this is particularly important in real estate, where people are spending hundreds of thousands of dollars. They need valuable, expert information, and you need to ensure that you give it to them.
If you don’t, someone else will.
Definition of inbound marketing:
‘Earning the attention of prospects and drawing customers to your website, by producing content customers value’ – Wikipedia
The Big (Social) Opportunity
Nowadays, the only place to truly pursue an inbound marketing campaign is on social. And this is because nearly everyone who wants to buy a home begins their search online. In fact, according to the National Association of Realtors, over 90% of home searches begin online today.
When customers are about to make the biggest purchase decision of their lives, you can bet they’re going to want to do some homework.
‘Inbound marketing is especially effective for small businesses with high dollar values, long research cycles and knowledge-based products’ – Wikipedia
What’s more, the experts at Mashable.com have found that people spend 3x more time on Facebook versus any other website… in the world. That’s not to mention the increased exposure and customer engagement received from other platforms like Twitter and LinkedIn.
Buyers and sellers are on social networks right now, looking for expertise. But they’re not just looking for an agent who is great at self-promotion. They’re looking for someone who can demonstrate – consistently – that they know what’s important in making the right real estate decisions.
So now that you know there’s a huge opportunity to connect with customers online, how do you come up with the content they’re looking for?
‘One criticism of inbound marketing is the time and effort required to create content’ – Wikipedia
‘Doing the Facebook thing’ takes time. Experts recommend that you spend at least an hour day marketing on Facebook alone. Unfortunately, sparing an hour a day, for most real estate professionals, is unthinkable.
But there’s 90% of home buyers searching online right? And Facebook is used 3x more than any other platform? If I can’t ‘do’ Facebook I miss out on all the action, right? No way.
If this sounds overwhelming to you, take a breath and know that you can do it. It might be hard to find a spare hour in your day, but you can use tools (such as services or apps) and your team to help you stay current.
Your social media marketing should not be considered any less important than the effort that you put into your networking elsewhere. In addition, focusing on your social media is a more effective form of advertising today because you can reach all of your contacts at once instead of only those nearby.
We’re here to help. When it comes to “you” not “me”, value-added content, let the experts at CityBlast update your social media accounts with the information your customers want and need – all for less than $2 a day.
Start your free 14-day trial today.