Why You Shouldn’t Be Treating Real Estate Like A Sales Job

It's not what you're selling, it's who you're working with.

Sales jobs can be tricky. You have to know exactly the right thing to say and the exact right time to say it.

And if you don’t have that skill down perfectly, it’s no secret that people can be turned off by salespeople and will do whatever they can to get away from you.

That’s why real estate is different.

Take a look as real estate coach Kevin Ward breaks down the major difference between a regular sales job and what makes being a realtor so unique. The key thing to remember is:

  • You’re not representing the product. You’re representing the person you’re working with.

He breaks it down perfectly at the 2:26 mark.

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