How To Use Inbound Marketing To Generate Real Estate Leads

50% of current homeowners plan on re-purchasing within 5 years.


Did you know 50% of current homeowners plan on purchasing a new home in the next 5 years? That means half of all of the people you know right now are planning on buying and selling their home soon.

More importantly do you know which one of your close friends is thinking about buying in the next 3-5 years? Probably not. Do you know which one of your distant friends is thinking about buying or selling? Let’s be honest with ourselves, the answer to that question is absolutely not.

So here’s the question, how do you identify those 50 “percenters” and start marketing your services to them without annoying or frustrating them? The answer is easy: inbound social media marketing.

What Is Inbound Marketing?

Inbound marketing, also known as pull marketing or permission marketing, is the use of interesting content to “earn your way” into a sales lead as opposed to push marketing where you “buy, beg or bug” your way into a sales lead.

Here’s What Hubspot Had To Say:

Inbound Marketing is especially effective for small businesses that deal with high dollar values, long research cycles and knowledge-based products. In these areas, prospects are more likely to get informed and hire someone who demonstrates expertise – Hubspot

There isn’t a more accurate description of what a real estate agent is and does. People are entrusting you to be the subject matter expert in what will likely be the biggest ticket item they’ll ever buy in their lives. You need to prove to them that you are the subject matter expert they need.

How Do I Use Inbound Marketing To Attract Leads?

Some of your friends probably don’t know you’re a real estate agent, some of your friends may have forgotten. Either way, by using Inbound Marketing, you can gently remind friends in your social media circle that:

  1. You’re still alive
  2. You’re a real estate agent
  3. You’re monitoring current trends in your local market
  4. You are a subject matter expert

How Does Inbound Marketing Look?

The way you’re going to tick all the boxes listed above is that you’re going to source at least one really interesting piece of content and post it to your Facebook, Twitter and Linked In account each and every day.  Whether it’s an article from the Wall Street Journal talking about “local mortgage rates are on the rise” or an article from HGTV discussing “10 ways to stage your home to increase its resale value” all of the articles you post need provide value to your friends who are considering buying or selling.

Think of it as the ultimate form of listening to their needs.

Your social media posts need to demonstrate that you’re in tune with the type of pre-qualifying sales questions they will have.

How Long Does It Take?

Typically you’ll want to spend about an hour a day sourcing the right piece of content and posting it to your Fanpage, Facebook, Twitter and LinkedIn accounts.

If you don’t have an hour a day to spare to cultivate your personal brand online you should consider hiring an outside social media marketing company, hiring an internal resource or hey, you could even put one of our social media experts to work for you!

Happy selling!

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