Why Data Shouldn’t Always Drive Your Decisions

Data doesn't tell the whole story.

As a business leader, making big decisions is one of the hardest parts of the job, so you need to consider more than just the data.

Entrepreneur, Siggi Hilmarsson, explains why sometimes the data doesn’t tell the whole story and you should trust your instincts.

Check out his big secret at the 0:22 mark.

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