6 Things You Need To Understand About Facebook’s New Business Pages
We’re giving you all you need to know about what Facebook's new business pages mean for your marketing efforts.
As you may know, Facebook recently updated the design of its business Pages. Although some businesses had the option of switching to this new design weeks or even months in advance, all Facebook Pages now have the same layout. We’re about to give you all you need to know about what this means for your Facebook marketing efforts. Enjoy!
1. Your Posts Are Now Displayed Sequentially
According to Facebook, this new design is supposed to create a more consistent user experience: “all of your posts will appear consistently on your Page and in the News Feed.” In practice, this means that posts on your business Page will now be displayed in a single, chronological column instead of side-by-side. Since this new layout places a greater emphasis on your most recent post, it is more important than ever before to ensure that the content you share is optimized. As Buffer’s Kevan Lee noted:
“In this case, it might be best to treat the news feed more like a standard Twitter feed or blog. Always be aware of what’s on top, as that will often lead the impression of the content of your page.”
2. Visual Content Is More Important Than Ever Before
As we’ve written about before, posting images is a surefire way to increase engagement on Facebook. Researchers have found that people process images more quickly than text and engage more frequently with visual posts. Your business Page’s new, single column layout places a premium on visual content. Since the width of each post has increased by 25%, images on Facebook are now larger and more important than they were previously.
3. App Tabs Have Moved Down The Page
To make room for these bigger posts, Facebook has moved your page description and app tabs down the page and into the left-hand column. Although your apps are still mentioned in the top-navigation menu, they are no longer the first items that visitors to your pages will see. To make the most out of this change, you therefore need to rely on your posts to make a first impression. You can’t currently reposition items in the left-hand column but that should change in the near future. According to Facebook:
“Admins will also soon be able to rearrange the order in which these sections appear in the left-side column.”
4. Improved Navigation
Good news if you obsessively check your Facebook Page’s performance: your weekly statistics are now displayed in a box that follows you down the page. You can click on these numbers for more details.
5. Pinning Posts
One way to make the most of the prime real estate at the top of your Page is to pin a post. If you click the triangle in the top-right corner of any of your posts and select “Pin to Top”, that post will be displayed at the top of your page for the next seven days. After those seven days, the post returns to its proper place in the chronological order. If selecting and pinning a new post every week sounds like an unnecessary hassle, consider talking to a Social Expert who can ensure that every post makes the most of your business Page’s prime real estate.
6. CityBlast Is Unaffected By This Update
If you have a CityBlast Social Expert, you don’t need to worry about this update. Your Social Expert can still post to your Pages and is currently publishing content that is perfectly suited to this new layout.
Wrapping It All Up
Facebook’s redesigned business Pages place a greater emphasis on compelling, visual content. If you are looking to get the most out of your social media marketing efforts, content marketing is now even more important than it was previously.
Are you looking to harness the power of inbound marketing but need help? CityBlast’s Social Experts can regularly update your Facebook, Twitter and LinkedIn Pages with the premium content that Facebook and your potential clients cherish. Click here to get start your free 14-day trial NOW!