5 Ways To Improve Your Social Reach (#3 Is Shockingly Simple)

As a real estate professional, you’re not just using social media to send messages out into the ether.


As a real estate professional, you’re not just using social media to send messages out into the ether. You want to reach potential clients and turn them into actual clients. Not only that, you want to reach as many of these potential clients as possible. But how do you increase your overall reach on social media and get the word out to ever-more people?

The good news is that you are not at the whim of your social networks. You do have the power to increase your social reach.  Follow these simple guides, and you’ll be more popular in no time:

1. Import your contacts into social networks

Put the time you spend networking offline to use by importing your contacts into your social networks. Facebook allows you to use your email accounts and lists to find friends for your personal page and invite contacts to like your business Page. Twitter and Linkedin also allow you to import contacts. Inviting people to follow you on social networks allows them to decide from where they want to get their information. As long as you don’t harass people to like your social pages on a near-daily basis, importing contacts helps you expand your reach and build greater engagement.

2. Share useful content

Here’s a social media secret for you: not all Facebook posts have the same reach. Posts that appear at the top of users’ newsfeeds have the greatest reach. And according to Facebook, only “high quality content” appears at the top of its newsfeeds. Such posts are timely, from a trustworthy source, and contain the kind of information that people want to share. You can produce high quality content by identifying articles that are relevant to your followers and sharing them with helpful or engaging messages. As Hubspot’s Pamela Vaughan explains:

“It’s not just enough to promote your presence. You need to make your presence something that’s worth following in the first place. Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content.”

3. Maintain A Consistent Social Presence

According to research by Constant Contact, Facebook boosts the visibility of pages that fans have recently interacted with. To receive this boost, share content on a regular basis. That way, you will always benefit from this recency boost. Facebook’s scheduled post feature makes it easy for you to space out your posts in advance and avoid any prolonged dry spells.

4. Post At The Right Time of Day

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Research by Edgerank Checker shows that Facebook posts receive most of their engagement in the two hours after they were first posted. It’s therefore important to make the most of these two hours by posting when your audience is online. Studies have found that posting during the workday is the best way to reach a wide audience. Of course, your social networks may have different peak hours. You can identify these times using Facebook Insights and schedule your posts accordingly.

5. Start Conversations

Reaching out to your followers is one of the best ways to expand your social reach. If you engage with people, they are more likely to share your posts, thereby increasing their reach. This, in turn, will cause friends of your followers to discover and like your page.

Wrapping It All Up

In order for your social media marketing efforts to be effective, it is imperative that your posts reach as many people as possible. This can be achieved by importing your contacts, sharing useful content at optimal times, and engaging with the members of your social networks. With a little work, you can massively increase your social reach.

If you are looking to improve your social media presence and need help, why don’t you get in touch with one of the real estate Social Media Experts at CityBlast? Our specialist team will ensure that your Facebook, Twitter, and LinkedIn accounts are regularly updated with premium content. Click here to get started on your free 14-day trial NOW!

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