3 Keys to an Effective Real Estate Social Media Marketing Plan
Fix your social media marketing problems in 3 simple steps.
If your social media marketing plan isn’t working or worse yet, doesn’t exist at all, you’ve come to the right place to fix it. There are 3 common mistakes that people make on a consistent basis when it comes to marketing your real estate services to your friends on Facebook, Twitter and LinkedIn.
Mistake #1: Not Posting Frequently Enough
According to SocialBakers.com the top 50 most engaging brands on Facebook are posting an average of 1.3 times a day. Now more doesn’t necessarily mean better, both Lamborghini and Cartier post on average 1-3 times a week and still get incredibly high engagement scores. That being said, all of these brands are posting on a consistent basis every week. How does your frequency stack up against the best brands on Facebook? Are you publishing updates on your Fanpage that’s designed to engage your potential customers?
Mistake #2: Consistency
One of the biggest problems that your social media marketing plan is suffering from is a lack of consistency. It’s almost like a diet. On Monday morning you’re feeling all gung-ho, you eat a salad, drink only water and go to the gym. By Friday, you’re on a patio drinking beer and eating pizza after and your diet is out the window.
You start out by telling yourself you’re going to source one great piece of content and post it to all your social media networks each and every day. It starts out great and on Monday you kill it. By Friday, you’ve fallen off the wagon and your last business related social media post is 4 days old.
The reason this is such an issue is that you build trust in people’s minds through consistency. Consumers consistently rank reputation as the single most important factor in choosing a real estate agent2. It’s imperative that you post valuable content consistently and over a long period of time to your social media accounts because if people see that you can’t stick to your diet, they won’t trust you.
Mistake #3: Poor Content Choices
Crafting a content strategy for social media is just as important as developing a strategy for what is published on your company blog or corporate website. Social media is the megaphone that will shape your brand online. Have you identified your target audience? Do your posts answer many of the pre-sales qualifying questions that home buyers have in your local market? Are your posts interactive and engaging? Are you using multiple media types including video and photos?
Remember the goal of your social media posts are to convince and convert!
Bringing It All Together
Your social media marketing plan is easy. Just follow these simple steps: post great content 3-5 times a week on a consistent basis. This should take you about an hour to an hour and a half every day. Your social media marketing campaign will build trust, demonstrate expertise and will uncover leads you didn’t even know existed.
If you don’t have the expertise or the time to commit to your social media marketing campaign we recommend that you hire an outside social media marketing company, hire an internal resource or why not give CityBlast a try!